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Management Guide to Cost Effective Lead Generation

"The piece on effective use of the web was music to my ears and your practical and pragmatic advice throughout the book was invaluable to me"
- Brian Sellers, Vice President of Sales at The Logic Group Enterprises Ltd

"Easy to read and understand, and an excellent business tool for getting the best return on your sales and marketing investment"
- Carolyn Jardine, Managing Director, Jardine Michelson PR

This publication covers over 80 ways to generate cost effective sales leads in a business to business environment. In addition it provides guidance on campaign management, lead cost reduction and best practice for email marketing and website design. It also includes sales tips, references, material sources and comment on the latest techniques and practices. It is not a heavy read, rather it is a digest designed for managers to browse through, read on a plane or train and to provoke thought. Unlike many other publications, our guide will be updated and published quarterly including news, research, innovation and best practice in lead generation. You will need only one copy of the guide for your company as you can freely distribute it to your employees. This will save your people time and money as there will be little cause to trawl the thousands of sources there are available for this subject. To subscribe just click on the button below and we will send your first edition by email. The price is only £9.99.

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We are confident that you will find the guide a great aid to increasing the number of leads and to reducing the costs of lead generation. However, if you have a technique we haven't included just let us know and we will publish it together with an acknowledgement and a link through to your website.